Optimising Web Performance for B2B Lead Generation: A Technical Audit Framework
Key Takeaways For B2B, website speed is a direct signal of operational credibility and trustworthiness. Prioritise performance audits on high-value user journeys (e.g., contact forms, case studies). Mobile performance is critical; most B2B research begins on mobile devices. Third-party scripts are a common cause of performance bottlenecks—audit and manage them carefully. Use a prioritisation matrix […]