DNA is a molecule that conveys hereditary data. It is the substance that hosts the data about how a living thing will look and work. For a website, the role of DNA is compared to the design because it also setup the base for all other branding efforts. A good design is considered a very basic component of branding.

An interactive design acts as a communicator between the service provider and receiver. It quickly project your massage to the users. It works as unique and instinctive all at the same time. The right design provides you the competitive edge over your competitors. It plays an important role in attracting the audience towards your site.

Now a days, there are so many ways to create a website. Some are utilizing their own code or CMS (Content Management System) to assemble the site, and some are utilizing open source stages like Joomla, WordPress and Drupal. In fact, there is still usage of straight forward HTML without the option for you to effectively alter your content.

Ultimately, the need is to create a website on a platform that effectively encourages the extension of your content. Your website is a marketing tool instrument to help you achieve potential clients. Apart from this, your website should empower your audience with information and make connection with them in a way that encourages their certainty and understanding of “what” they are looking and address the needs of “why” they are looking. As a matter of importance, we need to concentrate on the design of website. It should be clear and understandable as it is the first thing which users come across.

To make an impressive design the web designer should keep in mind the following key points:

• Navigation bar

Navigation is most important part of the website. It is factor which plays an important role in making and breaking the site. Basically the navigation system acts like a road map which leads to all the connected pages within the site. Navigation system is structured in the form bar or list of different label and every label is associated to its relevant page. Main bar is also divided into submenus according to the information. Simply, a navigation bar is ranked well only if it is easy to use and comprehend which makes possible quick and effortless visit of the entire site. While designing the navigation bar, sometimes designers used fancy fonts or images etc to give a stylish representation which seems good but complex as well. So, mostly the simple and elegant navigation bar is preferred which maximize scope of website for wider range of customers. It should be so intuitive that even a naive to your business can understand it easily.

• Brand Consistency

Logos are a critical aspect of business branding and marketing. As the company’s most important graphical representation, a logo anchors a company’s brand and becomes the single most noticeable manifestation of the company within the target market. If your company has a logo and it is utilized frequently as company’s representor, then the logo, logo colors, brand massaging must be incorporated into your website design. It is important that your customers be able to recognize your brand in all forms of communication so, they associate your brand position and promise with your business. Customers emotionally attached with the brands logos and when there is some change with visual communication, it makes customers uncomfortable and can cause them to create a negative feeling about your company.

• Webpage pattern and SEO

Web page structure is another factor which is highly important for outlook of the website. It should be designed in a way that it clearly conveys your message in the first look. More preferable way is that to place main information of page on the upper left hand column. This will help get the message across more effectively for website visitors who could be current or potential customers. Mostly users used to read the web page in the same directions as book that is from top to down and left to right. Its factor should also take into account by the designers. Another positive impact of properly structured page is that it improves the search engine optimization as well. When your business related keywords are incorporated in the html-text, it makes easy for search engines to crawl your website and then increase your ranking and expose to the electronic world.

• Website Content

Content is one of the important features of a good website as it communicates your company’s brand position and promise.  When a writer creates the relevant and “to the point” content and designer creates the complementary visual environment for that content, it helps the reader to remember the message easier. Because if there is too much content on the page it makes the page very cluttered and difficult for reader to physically read the page. On the other hand, if designer properly streamline the content and adjust white spaces accordingly, it will give a relaxation impact and reader will not get tired or bored of reading.

Bottom line is, web designing is an effective way to deliver your message through your design and content to your target audience. So, it is crucial to follow all the important factors to achieve the end results of your choice.